TaskOS

Process Documentation and Automation App

This animation video was a stand-alone project that the founder wanted to use for the website & his fund-raising efforts. I wrote the script, worked with a designer to create images that matched their website design, & then worked with an animator to bring the pieces together. We saved some cost by having the founder, Brian, record the voice over.

Flagship Video

The goal of the video was to emphasize the instances in which TaskOS would provide the most value for their audience.

We focused more on cutting out rote tasks, keeping contributors working in their zone, & increasing the speed of onboarding new contributors.

Then we wanted to show a brief explanation of how the app worked in a bit more abstract of a way. They had plenty of screen-capture walk-through videos that weren’t getting the job done.

Animation content still - the word Process
Animation content still - person at computer confused what to do next
Animation content still - person surrounded by lots of files, folders, & databases
Animation content still - modular process with 4 parts
Animation content still - desktop app switches between other apps
Animation content still - productized services, scientific protocols, creative services, administrative tasks

Project Summary

This animation came together quickly because the founder trusted my process & we had an excellent small crew to get the job done.

Brian has been getting amazing reviews from his peers & was even able to win over a new investor with the help of this animated video. I am proud to have been able to assist in some small way to the success of his business, by developing this content with him.

From Brian Saetre, Founder @ TaskOS:

“Thank you, Eric! Your video has been a huge help, and really added to the professionalism of the site. We've been getting lots of compliments, and it helped us get our first investor.”

If you want to learn more about launching a new content project like any of these, or adding a fractional creative director to your crew, schedule a call for us to discuss it & get a quote.