Elkay

Commercial & residential water filtration products

Elkay USA Wanted to create some short video ads to showcase their residential and commercial water dispenser. I was the creative director and producer on these projects on behalf of Richter Studios, Chicago IL.

This shoot took place with a 4 person crew, in one day, filming 4 shots within the Elkay headquarters in Chicago, IL. Te video included filming actors and incorporating 3D animation. We framed each shot for both horizontal and vertical video. In the end we created two 30 second ads for use on social media.

EZH20 Gym Video Ad

The goal of this video was to show how the EZH2O water bottle filler fit a commercial gym setting.

We ended up using the employee gym at their headquarters. We had a workout shot, a bottle filling shot, & a product shot to integrate with the 3D animation.

Our 4 on-screen actors who were Elkay employees & family members.

Video content still - filling water bottle
Video content still - 3D render of Elkay water dispenser
Video content bts - shot at elkay dispenser
Video content still of woman drinking from water bottle
Video content still - 3D render of Elkay dispenser
Video content bts - test shot at water dispenser through monitor
Video content still - woman at gym putting towel on her shoulder
Video content still - 3D render of Elkay water pump

Elkay EZH2O Liv Video Ad

This video introduced the EZH2O Liv water bottle filler in a residential home setting.

We ended up using the employee cafeteria at their headquarters. We had a meal shot, a bottle filling shot, & a product shot to integrate with the 3D animation.

Our 3 on-screen actors who were an Elkay employee & her family members.

Video content still - family snacking in the kitchen
Video content still - daughter fills water at dispenser
Video content still - close up of daughter filling up water
Video content still - shot of Elkay ezH2O
Video content bts - elkay EZH2O unit seen through video monitor
Video content bts - view of kitchen set through monitor
video content bts of the kitchen set
Video content still - 3D render of water filter
Video content still - water filter render with text ‘traps chlorine, cysts, and lead’

Project Summary

We were able to deliver the project under budget but had to ask for more time on the 3D render. But we worked to speed up communication with the providers of the 3D files & got them prepped for animation. Every project has its hooks, but I always trust that we can still get where we need to go.

If you want to learn more about launching a new content project like any of these, or adding a fractional creative director to your team, schedule a call for us to discuss it with you & provide a quote.